Role Of The Dental Nurse And Measuring And Recording Root...

Q4) During a root canal treatment how do you assist the operator in measuring and recording root length? Why is this necessary? There are few ways how to measure length of root like placing single file in the root and taking radiograph or using apex locator. The role of the dental nurse is to make sure all necessary instruments and equipment are ready for appointment. What needs to be ready for radiograph method: x-ray machine + all chemicals for processing (if manual processing is used) or laser scanner (digital processing) + film; ruler, different lengths of files; file holder with sponge. What needs to be ready for apex locator method: apex locator with all wires and; different lengths of files; file holder with sponge. During procedure nurse is usually passing instruments, making sure equipment is set up and ready to go, assisting with taking radiographs, taking care about patient’s escort during taking radiographs, making sure patient is comfortable and calm, processing x-rays, also working length have to be recorded in the patient notes either paper or digital or both Correct length should be recorded for following reasons: - To be sure right size of gutta percha is choose in order to fill whole length of root canal except 2mm at the apex - For the second stage of root canal= it’s not necessary to re-measuring canal - Prevent perforating apex as this can lead to further problems - For the other dentist to be able take patient over - For the future references in theShow MoreRelatedHuman Resources Management150900 Words   |  604 PagesManagement After you have read this chapter, you should be able to: ââ€"  Identify four major HR challenges currently facing organizations and managers. 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The Role of Feminism in the Secret Life of Bees - 857 Words

Mary McGill Ms. Bond English II 5/4/13 The Role of Feminism in The Secret Life of Bees In Sue Monk Kidd’s novel The Secret Life of Bees, the theme of feminism often reoccurs. Throughout the novel, Kidd reveals the aspects and importance of feminine power and matriarchy versus the typical role of masculine leadership and authority. The teachings of Carl Jung, a philosopher who believes that society would be better by emphasizing the importance of feminine values versus the masculine, deeply influences Kidd’s writings. These principles are greatly displayed in the plot and theme of The Secret Life of Bees. Lily’s desire for a mother, and the importance of having a mother, as well as Kidd’s portrayal of strong†¦show more content†¦Most importantly The Secret Life of Bees is loaded with colorful and strong female characters. For example, Rosaleen’s stubborn attitude and refusal to back down to anyone contradicts typical expectancy for women to sit back and take the treatment men give them, especially for colored women in the sixties. When a group of white males attempt to stir upShow MoreRelatedThe Effect of Feminism on So ciety816 Words   |  3 Pagestoday women need to take a stand for what they are worth. Many of these strong willed women that are looking for change are leading characters in movies or novels. One book that truly captures the feminist movement and strong women would be The Secret Life of Bees by Sue Monk Kidd. In this novel Lily Owens and the Boatwright sisters present the strong woman figure that is known to embody the feminist movement. All throughout the history it has been known that women are not in the social rankings withRead MoreTheres No Place Like Home812 Words   |  4 Pagescomprehension of a story is largely dependent on the inclusion of accounts from the author s own life and experiences. In Sue Monk Kidd s The Secret Life of Bees, David Guterson s Snow Falling on Cedars, and Jhumpa Lahiri s Interpreter of Maladies, diaspora makes it difficult for the characters to assimilate to the new customs and moral convictions of each new environment. In her novel, The Secret Life of Bees, Sue Monk Kidd uses her own childhood to mold the story of her main character, Lily. TheRead MoreAuthor Sue Monk Kidd’S Famed Novel, The Secret Life Of1885 Words   |  8 Pages Author Sue Monk Kidd’s famed novel, The Secret Life of Bees, chronicles the story of a young girl Lily in the summer of 1964, as she escapes her abusive and dreadful past to find love and acceptance among a group of eccentric African American beekeepers. The novel centers around one of the most racially divided periods to occur since the Civil War, and shows how it affected not only African Americans, but young, impressionable white children like Lily. The author addresses the inhumanity of racism

The Implementation Of The WTO Commitments Finance Essay - Free Essay Example

Sample details Pages: 9 Words: 2659 Downloads: 5 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? Vietnams economy after joining the WTO in 2007 and liberalization in service sectors have benefited greatly from the attraction of FDI. In the past decade, Vietnam has actually had an innovation of legal framework and has had the full and prompt implementation of the WTO commitments which are fundamental factors in ensuring that Vietnam continues to attract large amounts of FDI in 2011 2015. However, the fact is that due to the complexity of the provisions of the WTO Commitment, the State agencies in charge of foreign investment and trade at the local (provincial) level tend to hesitate in granting investment certificates if there is no clear guiding regulation. In fact there is little guidance on the implementation of WTO Commitments issued from the ministries in charge of the Government and therefore, the State agencies in charge of foreign investment and trade at the local level often have to seek written guidance of the ministries in charge on a case by case basis from time to time. However, the guiding opinion often takes a lot of time to be issued (usually 1-2 weeks and some cases even up to 2-3 months) and sometimes unclear or uncertain for implementation. Therefore, my recommendation is that the WTO commitments must be implemented comprehensively and timely nationwide, especially at the provincial level. If there is no real need for further clarification or transformation of the national legal documents of any specific WTO commitment, they should be directly applied. In addition, officers of State agencies in charge of foreign investment and trade at the local (provincial) level must be well trained by professional experts from time to time on the implementation of the WTO commitments in order to enhance their professional capacity and skill in handling WTO commitments related issues in their daily work to minimize the timing for issuance of investment certificates. Investment licensing Adopting a one stop shop approval According to the Law on Investment, a sector in which investment shall only be permitted subject to specific conditions as stipulated by law is considered as sectors in which investment is conditional. One example of the sectors in which investment is conditional is banking and finance (the condition of minimum charter capital), real estate business (the condition that any organization or individual providing real estate brokerage services must have at least one person with a real estate brokers certificate; any organization or individual conducting real estate valuation services must have at least two people with real estate valuers certificates; and any organization or individual conducting real estate trading floor services must have at least two people with real estate brokers certificates, and if providing real estate valuation services must have at least two people with real estate valuers certificates  [1]  ), entertainment, public health (the condition of practicing cert ificate of managing doctors and the registration of operation), education and training (the condition of registration of operation)  [2]  . For example, in order to open a branch of a foreign clinic in Vietnam, the foreign investor must obtain the dentist practice certificate for the head of the dental clinic including the legal representative and the director of the enterprise with the Ministry of Health of Vietnam first and this certificate will often take approximately 2 months to obtain. After that, the foreign investor will submit the application file to the local licensing body i.e. the Department of Planning and Investment where the office of the branch will be located. It will take approximately another 2-3 months for being issued with an investment certificate. The requirement for the investment certificate in this sector is that the new enterprise must have a minimum capital at least US$200,000. Finally, the newly established enterprise must obtain an operation license issued by the competent local health authority i.e. the provincial Department of Health before its operation which will take another 1-2 months. As such, there are three competent authorities that the foreign investor must approach for the operation of the branch in Vietnam. For any application for investment certificate in this kind of sector, local licensing authorities are in fact rarely to comply with the deadline for processing application files for investment certificates as required by law and therefore make the period of application processing longer than expected and foreign investors cannot proceed the investment as their initial scheduled plan. The requirement for foreign investors to approach a series of governmental agencies as the example in the above paragraph renders the process unduly time consuming. I therefore recommend that Vietnam changes the current lengthy process to a à ¢ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ÃƒÆ'†¦Ãƒ ¢Ã¢â€š ¬Ã…“one stop shopà ¢ÃƒÆ'à ‚ ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬Ãƒâ€šÃ‚  approval process i.e. the competent local licensing authority is fully in charge of the whole process. The competent local licensing authority will be liable to contact other competent State authorities where necessary. It will reduce significantly the timing for issuance of investment certificate from the current period of 4-6 months to a shorter period of 4-6 weeks as it is usual in other countries in the region. Unnecessary changes to the investment certificate According to the current law and regulations on investment, any change of the content of the investment certificate of a foreign owned enterprise must get written approval from the local licensing authority. The investment certificate often contains name of the legal representative of the enterprise, name and address of the investors of the enterprise, branches and their address, scope of business and charter capital and investment capital. While the registered scope of business a nd the amount of investment capital and charter capital is important to third parties which have business with the enterprise and any change thereof must be recorded, other information such as name and address of the branch for example is indeed not necessary to obtain approval for change the original investment certificate. In the business circle, such changes happen so often from time to time and should be let within the power of the enterprise and/or investors without the requirement of amending the investment certificate. Many small modifications lead to changes in the investment certificate will cause the volume of work is not necessary for not only businesses but also the licensing agency. In addition, at present if an enterprise wants to open a branch or change the address of a branch, the enterprise must apply for two kinds of licenses. The first one is the permit to open the branch which is issued by the local Peopleà ¢ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬ Ã… ¾Ãƒâ€šÃ‚ ¢s Committee where the branch is opened. The second one is the enterprise must apply for change of the investment certificate of the enterprise to reflect the change of branch. Besides, different local licensing authorities have different interpretation/application about a branch of an enterprise. Although branch is in nature not a new legal entity but a defendant unit of the enterprise, some local licensing authorities request the branch to have registered charter capital which is stated in the branch license which does not include in the total charter capital of the enterprise. This causes difficulties for enterprises when registering branches (new branches or registering any change of the existing branches such as change of address or registration of branch after corporate restructuring). I recommend that the content of investment certificate must be simplified to record only important information and minimize the requirement of change of investment certificate for normal changes during the normal course of business. Businesses / investors are ready to notify the licensing agency about these changes but changes in the investment certificate and requirements for licensing twice for branches should be abolished to reduce unnecessary work and costs for businesses and state authorities. Clarification of investment incentives According to the current regulations, the State encourages some investment sectors and geographical areas by providing certain investment incentives such as tax incentives. At present, conditions for enjoying tax incentives are stated both in the Investment Law  [3]  and tax laws (import duty law  [4]  and corporate income tax law  [5]  ) and therefore there is a considerable overlap led to the ambiguous and different interpretations of the law on tax incentives. Local tax authorities will only refer to relevant tax laws rather than the investment law to apply tax incentives for enterprises and local licensi ng authorities will, in some cases, not state the tax incentives granted on the investment certificate of the enterprise (according to the standard form of investment certificate issued together with the Law on Investment and the Law on Enterprises) causing uncertainty to foreign investors. In addition, since 1 January 2009 onwards, any currently operating enterprise with a project for investment and construction of a new production line, for expansion of scale, for renovation of technology, for improving the ecological environment or for increasing its manufacturing capacity, shall not be entitled to corporate income tax incentives for that part of its income derived from such investment project. I recommend that only a list of sectors and a list of geographical areas to be issued by the Investment Law and the relevant tax laws will refer to it for consistent application and the local licensing authorities will base on the issued list of sectors and the list of geographical area s to state the tax incentives granted to the enterprises on the investment certificates as a guarantee for the foreign investors. In addition, tax incentives granted for the enterprise should be uniformly applied for the construction of new production lines and for expansion of scale of the original investment project because both reflect economically the same. In other words, any existing and operating investment projects that expands its operation by constructing a new production line or expanding the scale of the original investment project should be treated the same as a newly established investment project. Licensing in specific sectors Distribution Opening up the retail market: more transparent After three years of joining the World Trade Organization (WTO), as an official member of Vietnam has opened up business opportunities for Vietnams market access to other member countries like the U.S., Europe Conversely, with nearly 90 million, Vietnam is considered as pot ential market, the group of five attractive retail market in the world with a size of about 55 billion dollars in 2008 and forecasts about 88 billion dollars in 2009 and 101 billion dollars in 2010. However, to date, after more than a year to open the retail market entirely, only some retailers overseas have provided a relatively large operation in Vietnam such as Metro Cash Carry (Germany), Bourbon (France), Parkson (Malaysia), Lotte (South Korea) The large retailers such as Wal Mart (U.S.), Dairy Farm (Singapore), Carrefour (France) has been considered as potential investors but not yet in Vietnam. According to the schedule of trade liberalization under WTO commitments, in 2009 the time limit under WTO commitments in the services sector was lifted. In fact, Vietnam was fully open for enterprises with 100% foreign capital participation from the retail market on 1-1-2009. However, the opening of the retail market through the establishment of retail establishments in Vietnam Monday dependency problem still needs economic Inspection (Economic Needs Test ENT) under WTO commitments. Under the General Agreement on Trade in Services (GATS), ENT is used in trade negotiations on services. There is the view that, on one hand ENT is a tool for the new member states more flexibility in the application of market-opening policies, on the other hand, it is a form of market access barriers that are identified established and operating under Article XVI of GATS. According to statistics from the WTO Secretariat, there are more than 90 members out of 153 WTO members, including Vietnam, used ENT to adjust problems of trade and services among member countries (including Bulgaria, Canada, EC 12, South Korea, Sweden and Vietnam, which used ENT in its commitment to wholesale and retail service). According to Article XVI of GATS, even on the regional scale or throughout the territory, WTO members cannot issue or maintain any of the following measures: 1: Limit on the number of service providers as the number of quotas, monopolies, exclusive service suppliers or the regulations of ENT; 2: Limitations on the total value of transactions or services specified ENT; 3: Limitations on the total number of service operations or quantity of service output expressed in terms of units specified in the form of quotas or regulations on the ENT; and 4: Limit the total number of persons may be employed in a particular service sector or service providers can recruit, the number of necessary and directly related to the supply of a particular service as numerical quotas or regulations on the ENT. With the provisions of this XVI GATS, the WTO members fully empowered to prescribe the ENT in the lists of specific commitments and Vietnam is one of those cases. According to the Schedule of specific commitments on services in Vietnam and WTO, ENT defined as a restriction on the distribution of market access Vietnam Retail (Part 4 Distribution Service, Sched ule of Specific Commitments able to service). Under GATS, ENT is based on the following criteria: 1. Number of retailers present in a specific geographic region; 2. The stability of the market; and 3. Geographic scale of the residential sector. In addition, the Government of Vietnam also provided two other criteria i.e. the planning of the provinces, cities and population density: In addition to the first foreign retailer, the establishment of other retail outlets will be considered in a case by case basis and depends on the number of retail outlets, market stability, population density in the province, into which retailers will be established, and the suitability of an investment project to design overall planning of those provinces and cities  [6]  . So, if one thinks the market needs one more point of sale, the local licensing agency will grant permission for investors, but if that is not necessary, the licensing agency may refuse to grant permission. The licensing will depend entirely on subjective wills of the licensing agencies in each locality and which may arise from negative phenomena. Although debate still exists about the advantages and limitations of the free and open competitive retail market of Vietnam for foreign business, but stand from the perspective of application of the law, the Government of Vietnam need more transparency in the application of ENT conditions. So far, after more than three years of opening the retail market, Vietnam does not have specific guidance about ENT and specifying the criteria for application of ENT in the legal documents, as may be determined what is the specific point of sale, clearly defined ENT and geographical zone (Zoning), defining what is the final consumer, retail units. Therefore, to truly become a destination for corporate multi-national retailers, I think Vietnam should have specific guidelines on ENT and transparent definition, scope and criteria applied ENT application, explaining ho w each applicable criteria and processes, procedures and time limits apply these criteria. On the other hand, due to the particular economic management and geographical location, each locality needs to develop and promulgate criteria applied on the basis of common standards ENT (ENT frame) of the Government. However, the problem should be posed is whether or not to each locality will issue a separate ENT, because if we are not skillful, the local ENT becomes a form of local laws apply used for retail establishments. ENT criteria applied should also be openly published and even applied at the national or local level. Besides, the criteria that applying ENT should be periodically reviewed to suit the conditions of economic development economic development of regions and each local area. In addition, another problem is related to a number of competent State authorities to see the opening of the transaction offices as if it is the establishment of additional retail outlets. Under Decree 23, a retail outlet is a unit owned by the business to do retail. However, the transaction offices may have other functions as service centers or warranty products for enterprises, which do not necessarily retail. In this case, if the transaction offices do not conduct retail, the competent State authority should not subject the application to open transaction offices to an ENT assessment. Don’t waste time! Our writers will create an original "The Implementation Of The WTO Commitments Finance Essay" essay for you Create order

Student Observation Report Essay - 1012 Words

Confidential The names in this Observation Report have been changed to protect the privacy of the parents and the child. Student’s Name : Calvin Sex : Male Place of Observation : Inside the classroom of County Preschool. Time of Observation : In the morning, 10.30 a.m. and it was a sunny day. General View : †¢ The classroom was pretty well organized ( clean, tidy and many facilities inside such as books, games, a computer and so on ) †¢ It was a pretty large group in the class, 13 children were there and the teacher was present as well. †¢ It was an engaged class, where the students were actively engaged in learning. Activities Observed : †¢ Class discussion †¢ Individual seat work Other†¦show more content†¦Comment Erikson tells us that for the children this age, it is a time for play not for formal education. Aspect: Social / Emotional Observation The boy did not want to share controlling the ‘mouse‘ with his peer. Comment Erikson tells us children in the intuitive phase (4 to 7 years) like him has a tendency to focus attention on one aspect of object while ignoring others. Aspect: Cognitive Observation I tried to influence the boy so that he wants to share controlling the ‘mouse‘ with his peer. Comment Piaget tells us that the children in the preoperational stage (2 to 7 years) are unaware of another person’s perspective. They exhibit egocentric thought. Aspect: Social / Emotional Observation The boy interacted with his peer about the letters. Comment The Kennedy Krieger Institute tells us that the children this age enjoy friendships, but these are generally one way friendships. Aspect: Motor / Sensory Skill The boy left the computer and moved to play puzzle. Comment The Kennedy Krieger Institute again tells us in its Developmental Milestones that the children this age can put together multi piece puzzles. Aspect: Health / Physical Observation I saw the boy losing some of his teeth. Comment According to The Kennedy Krieger Institute, the children 4 to 6 years old begin to loose their primary teeth andShow MoreRelatedHow The School Collects Data Measure Overall Organizational Performance883 Words   |  4 Pagesto consider before starting to collect data. When the school collects data, the school has to observe confidentiality. Therefore, when reporting data, it is important not to reveal students private information and only report on groups large enough to make it impossible to identify individuals. The school reports on groups that are twenty or more people and follows the Family Educational Rights and Privacy Act (FERPA). The school seeks permission from the administration and parents, where appropriateRead MoreProfessional Development Training Framework For Students1343 Words   |  6 Pagesindependent school teachers, community leaders and parents. 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The Battle Of The Civil War - 3503 Words

Antietam A Change of Tides GROUP 1 SFC FUENTESCOLON SSG LUND SSG PATRUNO SSG WISNIOWSKI SENIOR LEADERS COURSE 13B40 CLASS 002-15 17 OCTOBER 2014 Outline Thesis: Despite the Confederate momentum going into Antietam, the battle would be the overall turning point of the Civil War. I. Introduction: Cause of the Civil War †¢ America before the Civil War †¢ America leading into the Civil War II. Union troops heading into Antietam †¢ Placement of forces for the battle †¢ Commanding officers during the battle III. Confederate troops heading into Antietam †¢ Movement of Confederate troops after Richmond †¢ Lee victorious to move into Maryland IV. The battle †¢ Three phases of battle throughout the day †¢ Union bad choices opportunity for Confederacy V. Conclusion SFC Fuentescolon SSG Lund SSG Patruno SSG Wisniowski Instructor: SFC Ogdenski Senior Leaders Course 13B40 Class 002-15 17 October 2014 The United States after its independence from Great Britain in 1783 would have an astronomical urge to grow as a country and world power. This hunger of expansion grew into the idea of manifest destiny, which is the belief that American culture and religion should settle the entire North American continent. With this mindset, the United States between 1800 and 1850 would engage in three major conflicts expanding its borders to nearly three quarters of the country in which we know today. As with all growth, there is pain associated. The United States would be no different.Show MoreRelatedThe Battle Of The Civil War1127 Words   |  5 Pagesshaken by the Civil War because some states wanted to separate themselves from this unity that had lasted for approximately 100 years. The American Civil War is a historic affair and one of the bloodiest battles in history of the US (Engle, Krick, 2003). It is considered one of the bloodstained happenings in the history of the US because mor e than 600, 000 people died. A majority of this number were soldiers. This fatal battle happened between the years 1861 to 1865. The Civil War emerged becauseRead MoreThe Battle Of The Civil War Essay1424 Words   |  6 PagesThroughout the years 1861 to 1865 the American Civil War took place and it is known as Americas bloodiest war. The cause of the Civil war was the debate between free states and slave states over the government trying to prohibit slavery. In 1860 Abraham Lincoln became president of the United States and ran on the platform to keep slavery out of the new unclaimed territories of the United States. Once Lincoln became president seven southern states seceded from the Union ultimately creating the ConfederateRead MoreThe Battle Of The Civil War1666 Words   |  7 PagesThe Civil war was one of the biggest turning points in United States history. The nation’s failure to compromise on the subject of slavery led to an outbreak of war. Battles such as Gettysburg, Vicksburg, and Shiloh led to what we know of today as a free nation. Great technological advancements in weaponry led to mass c asualties among both north and south, often making death inevitable. Those who bravely served and those who were forced to serve lived a life of fear, starvation, and commitment toRead MoreThe Battle Of The Civil War1191 Words   |  5 PagesWhen the Civil War started both sides thought the war would be over by Christmas. But little did they know this small war would turn into the deadliest war in American history. The Civil War was fought between the Confederacy and the Union. The Confederacy was consisted of Southern states that did not agree with the views of the Union states. After years of sectional differences in the United States between the north and south, tension between the states grew and a war between the north and southRead MoreThe Battle Of The Civil War1073 Words   |  5 PagesThe Civil War was a war that was thought to would have lasted no longer than ninety days. After all was said and done, the war lasted more than four years and claimed tens of thousands of li ves of both The Union and The Confederate States. There were several battles fought on Northern and Southern soil, battles that forced bloody mortal combat between brothers in the fight for equality amongst all men. It tested the strength of the foundation that the United States was built upon. The Civil War wasRead MoreThe Battle Of The Civil War960 Words   |  4 PagesHave you ever wondered why the Civil War happened or why it was so substantial to American History? What was the battle that changed it all; that made it the history it is today? Many people have made speculations on the causes of the war and what the major turning point was, but cannot really narrow it down. In James McPherson’s Crossroads of Freedom: Antietam he points out the pivotal moments in American history that led up to and changed the Civil War, so that the reader can get a better insightRead MoreThe Battle Of The Civil War1197 Words   |  5 PagesMarianna, FL. The battle will be virtually unkno wn in the history of the Civil War, but its success marked the longest successful incursion of Union troops into Florida (Cox, 2014). This raid had two goals; the first was to rescue the reported Union prisoners and the second was to liberate and enlist any slaves that were found along the route (Calvin, 2014). The prisoners were not located, but more than 600 slaves were liberated along their route (Cox, 2014). The subsequent battle did not last longRead MoreThe Battle Of The Civil War1163 Words   |  5 Pageshad already decided to secede from the Union. Those 7 states started the Confederate States of America, run by their own President, Jefferson Davis. This same issue was the catalyst for the Civil War which started on April 12, 1861. One of the major and well-known battles of the Civil War was the Battle of Gettysburg. It was on this backdrop that Abraham Lincoln delivered a speech that is â€Å"universally recognized by historians and scholars alike as the most famous and most important speech everRead MoreThe Battle Of The Civil War1233 Words   |  5 PagesIt is evident that the Civil War helped shape America into the country it is today. The strong factional division -based on slavery- between the Union and the Confederacy guaranteed certain achievements of both sides. Much of what we consider history today remains a part of the outcome from these multiple bloody battles. Activist John Muir of the Civil War-era stated, â€Å"the traces of war are not only apparent on the broken fields, burnt fences, mills, and woods ruthlessly slaughtered, but also onRead MoreThe Battle Of The Civil War1133 Words   |  5 Pagesfierce battles were fought to secure the rights and freedom of both men and women, irrespective of their religion, gender, and race. Of all of the battles, the American Civil War stands out. Divided into the Union and the Confederacy, the American civil war broke out after the southern states seceded due to slavery that spread in many parts of the country. The Civil War began in the year 1861 and ended four years later. The end result was the Union becoming victorious in 1865. The Civil War was a

Crm Assignment free essay sample

Introduction Student banking is an important aspect of banks and students because it provides a suite of financial, educational and social engagement services that collectively help students to better understand banking and how to smartly interact with finances. In this regard, FNB should attract, acquire, satisfy and retain students because they represent future profitability if successful relationships are created. However for this to be done, the bank needs to successfully market itself to this target segment by giving them reasons to bank with FNB, offer incentives to students and offering value added benefits that best satisfies the students’ needs. It is imperative that FNB create a sense of trust and commitment by tailoring products and services that are affordable, more customer focused; that help develop the next generation by giving them much needed financial skills. Trust may stimulate students to try new or available products and services thereby being loyal and growing together with the bank if satisfied. We will write a custom essay sample on Crm Assignment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This helps to build a relationship between FNB and students. A successful relationship between students and FNB is important in the migration of the target market from their life start accounts to other accounts after completion of tertiary education and joining the corporate world. Further, timing and communication channels, as well as core value-chain aspects will be discussed. The strategy will also focus on the importance of service delivery, securing of customer focus, and building customer relationships. Timing and communication channels As markets expand and competition and communication channels increase, FNB will need to be able to keep track of current market trends and developments. FNB can use various direct communication tools and can map their current channel partners. With this knowledge they can identify the rising stars, i. e. the students as well as their general market and allow these markets to approach them pro-actively. Lead Generation is not a new part of the process, but it has a new approach. With FNB’s data knowledge and direct communication tools they will be able to select the most effective way of expanding this student target group. Conversion rates on leads have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead (Linea-directa solutions, n. d. ). FNB should train and motivate their sales team, and provide them with intelligent tools that will make the process easier, and these teams should have constant support from top management. They should assist and guide their sales team at every stage of the sales process from profiling and qualifying the leads to closing the deals; from invitations to events, to developing and maintaining the customer relationship. Precise targeting will enable them to find their most positive leads and the best customers for upsell and cross-sell. With detailed reporting and improved market insight FNB can continuously improve their products and services to suit the needs of the student market. This data will not only support sales but it will also build the size and quality of their database. FNB can also acquire smaller banks to increase their general market share, and they could also have that acquisition specifically aimed and directed to handle the student market. It’s definately more expensive to attract a new customer than it is to keep an existing one. This is why appropriate investment in FNB’s existing clients is so crucial, so that they can hold onto their current clients and build new ones at the same time, allowing their business to continually expand (Linea-directa solutions, n. d. ). If they keep existing clients happy and satisfied, positive word-of-mouth will flow attracting new customers. FNB’s communication programs should be aimed at getting maximum response through different communication channels, such as postal, web, email, elephone and now growing and very effective trends such as mobile and social media. These new trends work especially well with the student markets as they are actively involved in social networking sites. This will get FNB great coverage and interaction with this market. But these trends require accurate targeting and engaging content. In their dialogues and promotional communications materials FNB should focus on how they can best motivate their individual customer and call for their action. They should live up to their ‘How can we help you’ slogan, and really get down to helping when customers require the assistance. In today’s relationship marketing it is no more enough to track the experiences of your customers and learn about them. It is about enriching every interaction you have with your customers by welcome calls, helpdesk, customer service setup support, complete customer care, complaint handling, win-back programs. FNB should also try to engage their student market with educational yet fun and interactive games and problem-solving through social media sites and mobile applications. The student market is generally prone to participate in fun and rewarding competitions. FNB could attract the student market by teaming up with ‘party’ events and night clubs that will allow students discounts on entrance fee as well as drinks. This would be an effective way to communicate with this market and really grab their attention. The 6 core value chain aspects will now be discussed: Acquisition In terms of acquisition, CRM strategies should assist a bank to target customers based on the ‘value’ they bring to the organization, now and throughout the life of the customer. This will enable the bank to identify, target and capture new customers (Russ, 2006). Thus, FNB needs to ensure that their value propositions have traction with the right market segments, in this case the student or graduate market. Clearly, customer insight and strategy are the core differentiators for the bank. Therefore, the banks people, applications, systems and processes must support these strategies to get the right products and services to the right customer. FNB needs to offer the correct portfolio of products and services that’s at east as broad and of high quality as those of their competitors, to attract new customers as well as retain existing customers in both the general and student markets. According to Russ (2006), by doing this, a bank can safeguard the lifelong profit potential of these student markets. These markets represent the untapped revenue streams that can fuel a bank’s growth. Students are individuals who have very low income or no income at all; hence the purchasing behavior of students would vary to that of a businessman. In the banking world, choosing the right bank for the student can be difficult due to the numerous different types of accounts available. Thus, In-depth research needs to be done. Most students will make decision after obtaining various information such as: 1. Interest rate of the bank. Interest rate is basically a rate that the bank will pay the student on any of his saving accounts. This is represented in a percentage form and is dependent on the type of account one holds. Student in this case will try and open an account that will give them a higher interest rate. 2. Overdraft and loans

Marketing Plan For New Dawn Celebrations †MyAssignmenthelp.com

Question: Discuss about the Marketing Plan For New Dawn Celebrations. Answer: Introduction This report is based on the design of the marketing and promotion plan for the event organized by the New Dawn communities in Adelaide, Australia. The expected audience in the event is around 150,000. This is one of the largest events happening in the state. This is not a high budget event; however it happens on a large scale. There are many other regional events that take place in the city at the same time. This report is based on the marketing and promotion plan of the event. The marketing strategy of this event is discussed in detail. This strategy will help to promote the event in the city as well as in the remote areas. This will help in communicating the event to the target audience, so that more and more people can be attracted towards the celebrations. The outcomes of the marketing strategy taken into account are discussed in detailed in the report (Armstrong et al., 2014). Further, a message will be provided in the report regarding the marketing plan. The main objective of this report is to develop a successful marketing plan to promote the event in such a manner so that it attracts audience not only from the city, also from the remote areas (Bondar et al., 2012). Detailed plan for the promotion for the event Marketing strategy for New Dawn Celebration An event can be used as a communication tool to connect with a vast number of people. The New Dawns event celebration in this will help connecting with many people and communities together. Events industry is a large and expanding area where all types of activities can be performed including arts, sports and music (Castronovo Huang, 2012). The New Dawns celebration is a cultural event of the New Dawn community. The events industry is large and involves a vast number of people. This industry is unique and the marketing and promotional strategies in this industry are different. The size of the audience of this industry is large and due to this, the marketing strategy is also different. The marketing communication strategy that is designed for the event promotion needs to be integrated (Constantinides, 2014). Marketing communication The process of communication can be defined as the way by which the thoughts about a particular subject are conveyed and thereby the meaning of the message can be shared in an effective manner (Sharples, 2014). The marketing and promotion of an event depends highly on the communication, which can either be direct with the help of providing information to the potential customers about the product thereby creating an image of the product or with the help of feedback or research. The communications related to marketing mainly deals with the marketing mix of the brand or product that helps in exchanging ideas or information about the brand (Hollensen, 2015). Marketing communication plan including marketing strategy The process of planning of the marketing plan is important for the product, so that it can gain the advantage over the other products in the market. This planning helps in managing the risks involved in the process and thereby the returns can be analyzed. In this case, the promotional and marketing process of the event needs to be planned keeping in mind the audience and the factors related to the event (Killian McManus, 2015). There is a specific framework on the planning of the marketing communication, which is as follows, Analysis of the context Positioning and marketing objectives Developing the promotional mix Implementation of the plan Evaluation of the performance of the plan (Ryan, 2016). The process of planning of marketing communications includes the following steps, Analysis of the situation This step is the initial stage in which the current position of the market is analyzed. The stakeholders of the organization are analyzed so that it the decision can be made based on the people with whom the communication is to be done. The activities of the competitors are analyzed. In this case, the planning of the promotion of the event is done based on the area in which the event is being organized and the people taking part in the event (Thomas Peterson, 2017). The main objective of the marketing plan is to set. This objective is based on the awareness of the brand or the product that is being promoted and the response of the consumers. In this case, the objective of the marketing plan is to attract the people from the city towards the event (Yeoman et al., 2012). Target setting The target audience of the marketing plan are set in this stage. The marketing plan and the process related to marketing are based mainly on the target audience of the plan. In this case, the target audiences are the people from the main city. The reason being that the event is mainly organized between the people of the New Dawns community (Armstrong et al., 2014).. The positioning of the brand in the market is important to ensure its success. This mainly refers to the image the brand has created in the minds of the consumers. In the same way, the message strategy is applied to communicate with the consumers through a specific message related to the promotional activities (Bondar et al., 2012). Methods adopted in the promotion and media strategies The methods related to the promotion of the promotion is the most important part of the marketing plan. The methods that are decided in the marketing plan of The New Dawn celebrations include, hoardings in the prime locations, distribution of flyers in the main city area and social media marketing. Social marketing includes platforms like Facebook, Twitter and LinkedIn (Castronovo Huang, 2012). The marketing plan for the New Dawns event has several outcomes. Events are tools that can help in achieving marketing objectives in a vast area. The planning of the marketing activities in an event is important, the reason being that an event is a huge platform that can be used to establish successful relationships between a group of individuals. The communication that can be achieved in an event is huge (Constantinides, 2014). However, there are many difficulties related to this, which includes the targeting of the correct group of people or audience. In this case, the marketing plan provided for the New Dawns can have several outcomes, which include, the building of relationships between the people of the main city and the remote areas. The event will also be broadcasted in the remote areas with the help of internet facilities. This will help the people of the remote areas to be a part of the event even if is not being able to participate in person (Hollensen, 2015). Target audience The people of the main city The sponsors of the event, including the government and corporates The chief guests, including government delegates (Killian McManus, 2015) Message for the event The message of a marketing communication plan provides the statement related to the positioning of the brand in the market (Thomas Peterson, 2017). The message for the New Dawns statewide celebrations would be Experiencing the New Dawns culture in Adelaide. This message will create an impression in the minds of the people who are interested in attending the celebrations. Conclusion The report can be concluded by stating that the detailed marketing plan including the marketing strategy, objectives of the marketing plan, setting the targets, positioning of the event in the market and the message related to the positioning and the methods adopted in the promotional activity is provided in the analysis. The New Dawns celebration can be promoted using the marketing plan provided in the report analysis. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Bondar, I., Yelizarov, I., Mazurenko, N., Melnikova, I. (2012). INNOVATIVE MARKETING COMMUNICATIONS. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Constantinides, E. (2014). Foundations of social media marketing.Procedia-Social and behavioral sciences,148, 40-57. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Killian, G., McManus, K. (2015). A marketing communications approach for the digital era: Managerial guidelines for social media integration.Business Horizons,58(5), 539-549. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Sharples, L. (2014).Strategic event creation. P. Crowther, D. May, C. Orefice (Eds.). Goodfellow Publishers. Thomas, D. C., Peterson, M. F. (2017).Cross-cultural management: Essential concepts. Sage Publications. Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S., McMahon-Beattie, U. (Eds.). (2012).Festival and events management. Routledge.